About
Millions of women type the most private facts about their bodies into apps every day, and have learned the hard way to wonder where it goes.
They’re right to wonder. The category has a history: data shared with advertisers, settlements with regulators, policies rewritten after the fact. None of that is ancient, and none of it was obvious to the people typing.
The damage isn’t only the breach. It’s that it teaches you to be careful in the one place you shouldn’t have to be. An app that learns from what you log is worthless if you’re editing yourself as you log it.
So we started from the opposite end. Not “how do we protect the data we collect” but “what if there were nothing to protect?” Your cycle has no code path off your phone. There’s no account, no sync, no analytics on what you record. We can’t sell it, lose it, or be compelled to produce it, because we never had it.
That costs us things. No cloud backup. No web dashboard. No insight into how ela is used, which makes it harder to improve. We think those are the right things to give up.
What we believe
Most of the work was deciding what ela refuses to say.
Who we are
ela is made by Lavoro Company. It is not backed by advertising, it does not have a growth department, and nobody here is incentivised to make you open it more often than is useful.
We’re building for iPhone first and properly, rather than for both platforms at once and loosely. Android will come when we can do it the same way.
If something in ela is wrong, or dishonest, or just annoying, we would genuinely like to know: support@ela.app. A person reads it.
An app you can be honest in.
That sentence is the whole brief. Everything else — the architecture, the refusals, the switches — is just what it takes to earn it.
See what it does